the Joybuilder

Tasked with redesigning an existing website that no longer reflected the client’s brand, I created a refreshed digital presence aligned with their provided themes and business goals. I began by developing visual drafts in Canva to establish layout and direction, then built and deployed the fully operational website using Wix, ensuring both functionality and brand consistency.

previous site evaluation

Starting with the client’s previous website, she expressed dissatisfaction with the layout, the color pairings, and the presence of misinformation. Overall, she felt the site did not align with her vision or accurately represent her brand.

Beginning with the homepage, I observed that certain elements were not properly aligned and that the overall theme appeared too dark.

As the page transitions into the Services section, the introductory text appears visually and structurally separate from the service offerings beneath it.

client vison/evaluation

Mood Board

Using the mood board provided—highlighting the theme, brand colors, and fonts—along with the shown pictures as references; I was able to get a visual representation of what was being conveyed to me, and apply that to the website.

Home Page

The homepage is what the client started experimenting with before reaching out to me. While reviewing, I noticed that these were really good starting places and I wanted to keep the foundation of what was originally done but bring structure and flow to the first page users will see.

Although the homepage video effectively draws users in, the later elements in 'What We Do' and 'Sold Out Events' seemed isolated and did not tie in well together.

Events Page

The client needed a page to showcase the events that she had done in the past to appeal to potential clients visiting her page and created the draft page above. The initial draft did give visual aid with pictures, but did not provide information as to what kind of event it was, how many guests were there, the location, etc. I did observe and confirm with the client that pictures would be an important element for this page, but alongside information that was not too cluttered on the page.

design drafts

Beginning with the first section of the homepage, it was important that it felt inviting. I chose to keep the promotional video as a focal point, while ensuring her branding remained clearly highlighted so the site felt cohesive rather than disconnected. In the first iteration, I experimented with placing the brand name over the video; however, it felt visually cluttered and distracting. In the final design, I instead incorporated a photo of the client to highlight the person behind the events. This approach felt more personal and inviting, while encouraging visitors to learn more about her and the brand.

Continuing with the homepage, I wanted her core values to stand out, as they are a meaningful part of her brand identity. Her events are central to her business, so rather than including only a small excerpt at the bottom of the homepage, I created a dedicated events page where they all could be showcased in greater detail. I also refined the footer to ensure it included all essential information while remaining visually aligned with the overall aesthetic of the site.

For the About Us page, I wanted to move away from presenting too much text at once. Although the original content was only a short paragraph, this page centers around the client herself, so it needed to feel light, airy, and engaging. I incorporated multiple images to showcase her personality and began experimenting with collage layouts. I started with putting pictures on the left of the text but then realized I wanted to go in a different, more creative direction. I created a draft in Canva to explore with a background collage before building the final design.

Because she provided so many beautiful photos, I intentionally highlighted images that captured her immersed in her work and enjoying each event that she hosted, reinforcing the authenticity behind her brand.

For her excerpt and story, I broke the text into smaller sections to improve readability and visual appeal, while emphasizing key phrases that reflected her passion.

As mentioned previously, I decided to create a dedicated Events page to allow each event to be presented in greater detail. Because every event included so many beautiful photos, I wanted them to be easily accessible within a single page or element, rather than requiring users to navigate to multiple separate pages.

Since the visuals are the true highlight, I kept the written descriptions concise to avoid overwhelming the layout. I worked with the client to gather key details and a brief synopsis for each event, ensuring users could quickly understand the range of her services while keeping the focus on the experience itself.

The Services page needed to offer far more clarity than the brief bullet points listed on the home page. I began with a strong header image to immediately draw users in, then structured the content in a clean grid layout to clearly organize each service. Initially, I experimented with hidden text that would appear on hover or click, but it quickly became clear that this interaction could create navigation challenges and reduce accessibility. For the final design, I aligned the layout with the Events page, pairing each service with a past event as a visual reference.

final website

The final presentation showcases a thoughtfully restructured website built around clarity, usability, and visual impact. I addressed key issues from the previous version by improving navigation, separating content into purposeful pages, and creating consistent design patterns throughout. Strategic layout choices — such as grid organization, strong header imagery, and service-to-event visual pairing — enhance user understanding and engagement. The result is a functional, user-centered site that aligns with the client’s brand while providing a seamless browsing experience.

website

the Joybuilder

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previous site evaluation

design drafts

final website